In the United States alone, e-commerce sales are expected to reach $843 billion by the end of 2021, according to eMarketer. As more and more businesses turn to e-commerce to sell their products and services, having a web shopping cart is becoming increasingly important. However, simply having a web shopping cart is not enough to guarantee success. In fact, according to a study by Statista, the average online shopping cart abandonment rate in the United States was 88.05% in March 2021. In this article, we’ll discuss four key strategies to increase sales through your web shopping cart and share industry statistics to back them up.
Improve Web Shopping Cart Conversion Rate
Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase. Improving your web shopping cart’s conversion rate can significantly increase your sales. According to a study by Monetate, the average conversion rate for e-commerce websites is 2.86%.
To improve your web shopping cart’s conversion rate, you can:
- Implement A/B testing on web shopping cart pages to optimize layout and design
- Analyze user behavior on web shopping cart pages to identify and address common obstacles to conversion
Expand Product Offerings
Offering a wider selection of products can attract more customers to your online store and increase sales. According to a survey by UPS, 43% of online shoppers said they were more likely to purchase from a retailer that offered a wider selection of products.
To expand your product offerings, you can:
- Conduct market research to identify product categories with high demand among your target audience
- Establish partnerships with suppliers to expand product selection and maintain competitive pricing
Enhance Customer Experience
Providing a positive customer experience can improve customer loyalty and increase sales. According to a study by PwC, 73% of consumers said a good experience is key in influencing their brand loyalties.
To enhance the customer experience, you can:
- Implement a user-friendly, intuitive interface for the web shopping cart
- Offer customer support through a variety of channels, including live chat and email support
- Personalize the shopping experience by providing targeted product recommendations and promotions based on customer browsing and purchasing history
Increase Web Traffic
Driving more traffic to your web shopping cart can increase your chances of making a sale. According to a survey by BrightLocal, 86% of consumers use the internet to find local businesses, and 46% of Google searches are seeking local information.
To increase web traffic, you can:
- Launch targeted marketing campaigns to drive traffic to the shopping cart, such as social media ads, email marketing, and influencer partnerships
- Optimize SEO and content marketing to improve visibility and attract organic traffic to the shopping cart.
In conclusion, implementing these four key strategies can help increase sales through your web shopping cart. By improving your conversion rate, expanding your product offerings, enhancing the customer experience, and increasing web traffic, you can attract more customers to your online store and boost your bottom line.
Sources:
- eMarketer. US Ecommerce Forecast 2021. (2021)
- Statista. Online shopping cart abandonment rate in selected industries as of March 2021. (2021)
- Monetate. Ecommerce Conversion Rates by Industry. (2019)
- UPS. UPS Pulse of the Online Shopper. (2019)
- PwC. Experience is everything: Here’s how to get it right. (2018)
- BrightLocal. Local Consumer Review Survey. (2019)
