QR codes, those little square patterns that seem to be everywhere these days, are not just a passing fad. According to a study by Juniper Research, it’s estimated that over 5.3 billion QR code coupons will be redeemed by smartphones by 2022. They’ve become an integral part of our digital landscape, offering businesses a versatile…
When it comes to digital marketing, Google Adwords, now known as Google Ads, has become a household name. It’s an online advertising platform developed by Google that allows businesses to create ads that appear on Google’s search engine results page (SERP) and other Google properties. For small businesses, this tool offers a golden opportunity to…
Have you ever found yourself reaching for your phone first thing in the morning, scrolling through social media before even getting out of bed? Or perhaps you automatically head to your favourite coffee shop on your way to work without even thinking about it? These behaviours aren’t random; they’re part of the Habit Loop, a…
Remember the days when your inbox was flooded with promotional emails? Some may argue that those days are long gone, but let’s reconsider. Email marketing, once considered outdated, is making a significant comeback. In fact, according to a report by Statista, the number of email users worldwide is expected to reach 4.6 billion by 2025….
The digital era has ushered in a new wave of innovation in the business world, and at its forefront is the transformative power of Software as a Service (SaaS). According to recent industry reports, the global SaaS market is projected to reach $220 billion by 2022, showcasing the rapid adoption and growing importance of this…
In the ever-evolving landscape of small businesses, the integration of Artificial Intelligence (AI) has become imperative for growth and sustainability. According to recent statistics, over 70% of small businesses believe that AI is crucial for their success. Despite budget constraints, small business owners can harness the power of AI through free and effective software solutions….
A staggering 90% of small businesses in the UK acknowledge the importance of having an online presence, according to recent surveys. This statistic alone underscores the significance of websites for businesses, both established and emerging. As we delve into the landscape of 2024, the question arises: Is a website still a worthwhile investment for new…
In the UK veterinary industry, where over 50 million pets find care annually, promoting your veterinary practice online has become an indispensable aspect of reaching pet owners. As the demand for veterinary services continues to rise, ensuring your practice stands out online is vital for success. This guide will take you through effective strategies to…
TikTok, a social media powerhouse, has taken the world by storm, redefining how we consume content and connect with others. In 2023, the platform boasted a staggering 1.5 billion downloads globally, making it one of the most downloaded apps in the world. The UK alone witnessed a significant surge in TikTok users, with a 60%…
In the competitive world of fitness apparel, Gymshark has emerged as a powerhouse brand, and at its helm is Ben Francis, a visionary entrepreneur who co-founded the company at the age of 19. Backed by a passion for fitness and a keen understanding of the market, Francis has turned Gymshark into a global phenomenon. As…
Black Friday, heralded as the shopping extravaganza of the year, is a time when consumers eagerly anticipate jaw-dropping deals and discounts. Among the myriad strategies employed by retailers to capitalize on this shopping frenzy, flash sales stand out for their ability to create a sense of urgency and excitement. According to a recent survey, 72%…
Effective marketing is the linchpin that propels bookstores to success. Did you know that 67% of readers discover new books through marketing efforts? This staggering statistic emphasizes the vital role marketing plays in the book industry. In this comprehensive guide, we delve into the top tips for marketing a bookstore that goes beyond conventional strategies,…
Seizing opportunities on trending platforms is paramount for small businesses. As of 2024, Twitch has transcended its gaming origins, boasting over 140 million unique monthly viewers. This diverse audience engages in a myriad of content beyond gaming, making Twitch a goldmine for businesses aiming to connect with a broad demographic. Leveraging this platform strategically can…
Black Friday, the ultimate shopping extravaganza, is just around the corner, and businesses worldwide are gearing up for the big day. In this article, we will explore how to optimize your business for Black Friday 2023 to maximize your sales and make the most of this shopping frenzy. Planning Ahead The key to a successful…
Promoting your small fashion business requires a strategic approach. Among the plethora of social media platforms available, Pinterest stands out as a perfect choice. With its unique features and user base, Pinterest offers exceptional opportunities for small fashion businesses to showcase their products, gain exposure, and ultimately boost their sales. Understanding Pinterest for Small Fashion…
