The threat of cyber attacks looms large over businesses of all sizes. Small businesses, in particular, are increasingly becoming targets for cybercriminals due to their often-limited resources and less sophisticated cybersecurity measures. In fact, according to the Cyber Security Breaches Survey 2021 conducted by the UK government, 39% of small businesses experienced a cybersecurity breach…
Data is considered the new currency, protecting your business against data breaches has never been more crucial. Did you know that according to a recent study, the average cost of a data breach is estimated to be around $3.86 million? Furthermore, it’s not just large corporations that are at risk; small and medium-sized businesses are…
Vinted, the online marketplace for secondhand fashion, has achieved a significant milestone by reporting a remarkable 61% surge in sales, reaching nearly €600 million (£513 million). This surge has propelled the company into profitability for the first time, marking a significant achievement amid the burgeoning demand for “pre-loved” clothing. Based in Lithuania, Vinted attributes its…
QR codes, those little square patterns that seem to be everywhere these days, are not just a passing fad. According to a study by Juniper Research, it’s estimated that over 5.3 billion QR code coupons will be redeemed by smartphones by 2022. They’ve become an integral part of our digital landscape, offering businesses a versatile…
When it comes to digital marketing, Google Adwords, now known as Google Ads, has become a household name. It’s an online advertising platform developed by Google that allows businesses to create ads that appear on Google’s search engine results page (SERP) and other Google properties. For small businesses, this tool offers a golden opportunity to…
Have you ever found yourself reaching for your phone first thing in the morning, scrolling through social media before even getting out of bed? Or perhaps you automatically head to your favourite coffee shop on your way to work without even thinking about it? These behaviours aren’t random; they’re part of the Habit Loop, a…
In an era where time is of the essence, boosting productivity has become a paramount concern for individuals and businesses alike. According to a study by the McKinsey Global Institute, productivity growth has been stagnant in recent years, highlighting the need for innovative solutions. Enter ChatGPT, an AI-powered tool developed by OpenAI, designed to revolutionise…
Microsoft’s strategic focus on artificial intelligence (AI) is yielding substantial returns, as evidenced by its impressive third-quarter revenue performance, surpassing Wall Street expectations. The company reported revenue of $61.9 billion, a 17% increase, and net income of $21.9 billion, a 20% rise compared to the previous year. A significant factor driving Microsoft’s success is its…
Starting a café can be an exciting venture, but it requires careful planning and organisation to ensure success. One of the crucial steps in this process is creating a comprehensive business plan. A well-crafted business plan will serve as a roadmap for your café, helping you to identify opportunities, secure funding, and guide your business…
So, you’re thinking about diving into the digital world and starting an online business in 2024? You’re in the right place! With the digital landscape continually evolving, there’s never been a better time to venture into the online business world. In fact, according to Statista, global e-commerce sales are projected to reach $4.9 trillion by…
One of the most common questions I get asked by other business owners is whether getting investment from Dragons through Dragons’ Den guarantees success, and whether the experience is as daunting as it appears. So, here’s my experience. Honestly, I never applied to the show, and I never would have done, for several reasons. Firstly,…
Remember the days when your inbox was flooded with promotional emails? Some may argue that those days are long gone, but let’s reconsider. Email marketing, once considered outdated, is making a significant comeback. In fact, according to a report by Statista, the number of email users worldwide is expected to reach 4.6 billion by 2025….
Artificial Intelligence (AI) is a branch of computer science that focuses on creating intelligent machines capable of performing tasks that typically require human intelligence, such as learning, reasoning, and problem-solving. AI has evolved significantly over the years, with rapid advancements in machine learning, neural networks, and natural language processing. According to Statista, the global AI…
Small businesses are continually seeking ways to gain a competitive edge. Artificial Intelligence (AI) emerges as a transformative technology that promises to revolutionise how small businesses operate and grow. According to a report by McKinsey & Company, AI adoption could potentially increase global economic output by up to $13 trillion by 2030. This staggering figure…
According to the National Bureau of Economic Research, the average recession lasts about 11 months, but the impact can linger for years. While these downturns pose significant challenges for many industries, they also create opportunities for businesses that can adapt quickly to changing circumstances. In fact, history has shown that certain sectors not only survive…
