The e-commerce landscape in the UK has undergone a transformative shift, with online marketplaces emerging as key players in the business ecosystem. Amazon, in particular, has become a dominant force, capturing a substantial share of the market. For small businesses in the UK, the question arises: Is becoming an Amazon seller a viable growth opportunity?…
Small businesses in the UK are grappling with the challenge of establishing a strong market presence. Recent market research indicates a growing trend towards the adoption of penetration pricing as an effective strategy for small businesses. This article delves into the nuanced world of penetration pricing, unravelling its pros and cons for small businesses and…
Small enterprises often find themselves navigating a sea of challenges. According to recent studies, approximately 20% of small businesses fail within their first two years, and a significant factor contributing to this is the inability to identify and seize opportunities in the market. Small business market research plays a pivotal role in this pursuit. In…
Having a clear vision is more crucial than ever before. It serves as a guiding light, steering a company towards its goals and aspirations. This holds true, especially in the realm of marketing. In this article, we will explore the profound impact a clear vision can have on your marketing results and how it can…
