human psychology – Discover Business

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The Art of Persuasion: Leveraging the Decoy Effect to Boost Sales

admin11 months ago11 months ago024 mins

Whether you’re selling products, services, or ideas, the ability to influence people’s decisions can be the difference between success and failure. One fascinating concept that aids in the art of persuasion is the “Decoy Effect.” This article will delve into the Decoy Effect, exploring how it can be used to boost sales and persuade customers…

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How to Use Loss Aversion Psychology to Boost Conversion

admin12 months ago12 months ago012 mins

In the realm of marketing and business, understanding human psychology can be a powerful tool. One psychological principle that can significantly impact consumer behaviour is known as loss aversion. Loss aversion psychology revolves around the idea that people tend to strongly prefer avoiding losses over acquiring gains. In this article, we will delve into the…