ethical marketing – Discover Business

Black Friday…. Pros and Cons of Flash Sales

Richard7 months ago7 months ago017 mins

Black Friday, heralded as the shopping extravaganza of the year, is a time when consumers eagerly anticipate jaw-dropping deals and discounts. Among the myriad strategies employed by retailers to capitalize on this shopping frenzy, flash sales stand out for their ability to create a sense of urgency and excitement. According to a recent survey, 72%…

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How to Use Loss Aversion Psychology to Boost Conversion

admin9 months ago9 months ago012 mins

In the realm of marketing and business, understanding human psychology can be a powerful tool. One psychological principle that can significantly impact consumer behaviour is known as loss aversion. Loss aversion psychology revolves around the idea that people tend to strongly prefer avoiding losses over acquiring gains. In this article, we will delve into the…