QR codes, those little square patterns that seem to be everywhere these days, are not just a passing fad. According to a study by Juniper Research, it’s estimated that over 5.3 billion QR code coupons will be redeemed by smartphones by 2022. They’ve become an integral part of our digital landscape, offering businesses a versatile…
Black Friday, heralded as the shopping extravaganza of the year, is a time when consumers eagerly anticipate jaw-dropping deals and discounts. Among the myriad strategies employed by retailers to capitalize on this shopping frenzy, flash sales stand out for their ability to create a sense of urgency and excitement. According to a recent survey, 72%…
Effective marketing is the linchpin that propels bookstores to success. Did you know that 67% of readers discover new books through marketing efforts? This staggering statistic emphasizes the vital role marketing plays in the book industry. In this comprehensive guide, we delve into the top tips for marketing a bookstore that goes beyond conventional strategies,…
In today’s fast-paced digital marketing landscape, small businesses are constantly seeking effective ways to connect with their audience. It might come as a surprise, but direct mail marketing is making a remarkable comeback. In fact, according to recent statistics, direct mail campaigns have seen a 12% increase in response rates over the last year. This…
In the dynamic landscape of small businesses in the United Kingdom, a relatively new role has emerged as a catalyst for growth and sustainability – the Customer Success Manager (CSM). This article aims to provide insights into the role of a Customer Success Manager and the significant impact they can have on small businesses in…
Establishing a strong brand identity is crucial for the success of small businesses in the UK. Your brand is not just a logo or a catchy slogan; it’s the personality and essence of your business. It’s what sets you apart from your competitors and creates a lasting impression on your customers. This article will guide…
As we delve into 2023, staying ahead of the curve in reducing customer churn is paramount for businesses seeking sustained growth and profitability. The latest statistics underscore the significance of this challenge and the dynamic factors that contribute to it. Let’s explore the evolving landscape of customer churn for businesses in 2023 and discover ten…
Growth hacking has emerged as a formidable strategy for achieving rapid business expansion. However, as markets mature and consumer behaviours change, it’s imperative for businesses to look beyond the traditional growth hacking methods and explore new avenues for sustainable and scalable expansion. This article delves into the next phase of business expansion, highlighting strategies that…
Businesses are constantly seeking innovative ways to enhance their brand awareness and reach their target audience effectively. One emerging trend that has gained significant attention is the rise of micro-influencers. These individuals, with a smaller but highly engaged following, have proven to be powerful brand advocates, particularly for UK small businesses. By leveraging the influence…
Brick-and-mortar stores have long been a cornerstone of the retail industry, providing consumers with a physical space to browse and purchase products. However, with the rise of e-commerce and changing consumer habits, these traditional stores are facing new challenges. In the UK, retailers are recognizing the need to adapt and evolve in order to stay…
Small businesses in the UK have abundant opportunities to expand their ecommerce revenue streams. With the increasing popularity of online shopping, it is crucial for businesses to adapt and thrive in the digital marketplace. This article presents top strategies to consider, providing practical tips for small businesses to unlock their ecommerce growth potential and succeed…
