Embracing Market Trends The first quarter of 2024 arrives with a wave of opportunities for start-ups to make their mark in the business world. According to recent statistics, global start-up investments reached an all-time high in the last quarter of 2023, indicating a thriving ecosystem. However, this also means increased competition. To stand out, start-ups…
In the realm of marketing and business, understanding human psychology can be a powerful tool. One psychological principle that can significantly impact consumer behaviour is known as loss aversion. Loss aversion psychology revolves around the idea that people tend to strongly prefer avoiding losses over acquiring gains. In this article, we will delve into the…
In the dynamic landscape of small businesses in the United Kingdom, a relatively new role has emerged as a catalyst for growth and sustainability – the Customer Success Manager (CSM). This article aims to provide insights into the role of a Customer Success Manager and the significant impact they can have on small businesses in…
Growth hacking has emerged as a formidable strategy for achieving rapid business expansion. However, as markets mature and consumer behaviours change, it’s imperative for businesses to look beyond the traditional growth hacking methods and explore new avenues for sustainable and scalable expansion. This article delves into the next phase of business expansion, highlighting strategies that…
