In today’s highly competitive business landscape, small businesses in the United Kingdom face numerous challenges when it comes to attracting and retaining customers. Amidst the noise and abundance of choices, consumers often turn to social proof as a guiding force in their decision-making process. Leveraging social proof has become an essential marketing strategy for small…
Having a compelling sales pitch is crucial for small businesses to stand out and close deals effectively. A well-crafted sales pitch not only captures the attention of potential customers but also persuades them to choose your product or service over your competitors. In this article, we will explore key strategies and best practices to create…
Running a small business is no small feat, and creating engaging content for your blog can sometimes feel like a daunting task. But fear not! We’re here to help you unleash your creative side and captivate your audience with ten playful yet professional content ideas that will leave your readers wanting more. So grab a…
The fate of Revolut’s attempts to secure a long-awaited banking licence from City regulators was thrown into further doubt last night after it emerged that the Bank of England was minded to reject the company’s application. The London-based group is the darling of Britain’s fintech industry and has been seeking approval for a licence from…
Supermarket chain Asda is considering whether to cut the pay of 7,000 staff in the south east of England to bring it in line with its other stores. Staff at 39 stores outside the M25 have been paid more for decades to offset a higher cost of living closer to London. A spokesperson said all…
The CEO and co-founder of UK fraud detection platform, Pasabi, has addressed delegates at the Marketplace Risk Management Conference alongside key speakers from Uber, Google and eBay. The event, which took place in San Francisco this week, saw tech entrepreneur Chris Downie of Pasabi address attendees about the rising threat posed by fake reviews, which have…
Having a mobile-friendly website is no longer a luxury but a necessity, especially for small businesses. With the rapid growth of smartphone usage, more and more people are accessing the internet via mobile devices. Therefore, ensuring that your website is optimized for mobile viewing is crucial for attracting and engaging potential customers. In this article,…
Creating an effective content marketing strategy is crucial for businesses looking to build brand awareness, engage their audience, and drive conversions. In today’s digital landscape, content marketing has become a powerful tool for small businesses in the UK to level the playing field and compete with larger enterprises. By producing valuable and relevant content, small…
In recent years, more and more companies are realising that having a diverse workforce isn’t just the right thing to do, it’s good for business too. Not only does the greater range of perspectives lead to more creative and innovative decision making, but the consultancy firm McKinsey & Company found that companies with gender-diverse leadership…
A new research report, Education for a World of Opportunity, reveals that over a third of British SMEs decision makers believe that technology and innovation have created fewer opportunities for unskilled workers to “learn on the job” and progress to higher paid roles. The YouGov poll, conducted on behalf of ACS International Schools and IBSCA…
BT Group has said it will cut up to 55,000 jobs by the end of the decade as part of plans to significantly cut costs and overhaul its workforce. The news comes as the company reports a 12 per cent drop in pre-tax profits of £1.7bn for the year to April. In its results for…
In today’s digital landscape, a website’s success hinges on providing an exceptional user experience (UX). Users expect seamless navigation, visually appealing designs, and fast-loading pages. To help you enhance your website’s performance and maximize user engagement, we’ve compiled five practical strategies. Backed by UK industry statistics and curated with expert insights, these techniques will propel…
In the fast-paced and highly competitive landscape of the UK business market, conducting a comprehensive competitive analysis is crucial for small businesses aiming to gain a competitive edge. By examining the strategies, strengths, and weaknesses of your competitors, you can identify opportunities and formulate effective strategies that help your business thrive. In this article, we…
‘Planet positive’ bedding brand, Ethical Bedding, has successfully exceeded its £100k crowdfunding target just 12 days after its first Seedrs campaign officially went live and is well on its way of reaching £150K. Ethical Bedding Founder and young entrepreneur James Higgins made the decision to invite investors harnessing his same sustainable values to own part…
Rishi Sunak’s Downing Street food summit has been slammed as just full of “empty gestures and no more that an a PR stunt” by food and farming industry representatives, who rounded on the prime minister for failing to discuss soaring inflation or set out measures to safeguard British food production. The Farm to Fork summit,…
