In today’s fast-paced digital marketing landscape, small businesses are constantly seeking effective ways to connect with their audience. It might come as a surprise, but direct mail marketing is making a remarkable comeback. In fact, according to recent statistics, direct mail campaigns have seen a 12% increase in response rates over the last year. This…
The 12 days of Christmas have stretched to more like 45, according to research into the nation’s changing festive habits that also suggests outdoor lights are becoming the norm while – for a third of homes – one tree is no longer enough. Unlike the Christmas carol, which describes 12 days of festivities, a fifth…
Starting a new product development journey can be both exciting and challenging, especially for small businesses. Product prototyping is a crucial phase in this process that can significantly impact the success of your venture. In this article, we will guide you through the key steps and considerations when embarking on product prototyping for your small…
Did you know that while 5% of adults have ADHD, 29% of entrepreneurs do? Bill Gates and Richard Branson are just two successful businesspeople who have been open about their diagnoses. Undoubtedly, entrepreneurs with ADHD possess a unique blend of creativity, resilience, and adaptability that can serve as powerful drivers of success. But it’s essential…
In the world of product development, two terms often come up: Minimum Testable Product (MTE) and Minimal Viable Product (MVP). While they might sound quite similar, they represent distinct concepts in the world of product management. In this article, we will explore the differences between MTE and MVP, shedding light on when and how to…
UK micro business owners are significantly less optimistic about their national economy and individual growth prospects than US counterparts, according to a new study of digital and online micro business owners. The findings, published today, come from Venture Forward, an international research initiative by GoDaddy that analyses data from more than 20 million British and…
In the fast-paced world of business, staying ahead of the competition is more challenging than ever. To achieve growth and success, companies need innovative solutions that can give them a competitive edge. Enter Generative AI, a revolutionary technology that has been making waves in various industries. This article will delve into the potential of Generative…
A national roadshow to support and raise the profile of small businesses all around the country is being launched by Small Business Saturday to help firms cope with persistent economic challenges. With an aim to spotlight and celebrate the vital contribution of the nation’s 5.5 million small businesses to the economy and local communities, ‘The…
Marketing plays a pivotal role in attracting customers and growing your brand. For small business owners in the window glazing industry, finding effective ways to increase your customer base is essential. This article will provide you with a comprehensive guide on how to get more customers for your window glazing company. From online strategies to…
Online retail sales have contracted at the sharpest pace on record this month, dragged lower by people cutting back on their spending because of higher interest rates and an uncertain economic outlook. Monthly internet sales dropped to a weighted balance of -78 per cent in the year to October, the biggest decline since 2009 and…
Small businesses often find themselves vulnerable to the ups and downs of recessions. Economic downturns can be challenging, but with the right strategies and preparations, your small business can not only survive but thrive during a recession. In this comprehensive guide, we will explore essential tips and insights to safeguard your small business against economic…
Wilko stores are to return to high streets across the UK before Christmas under fresh plans set out by the brand’s new owner. CDS Superstores International, which trades as The Range and owns the Wilko brand and intellectual property rights, said the “public reaction to the loss of Wilko stores was undeniable” following its collapse…
Starting a bookstore in the UK can be a rewarding venture for those who are passionate about literature. However, the competitive landscape of the book industry requires a strategic approach to stand out and thrive in this business. In this comprehensive guide, we will explore how to start a bookstore that not only survives but…
UK house prices will continue to slide this year and in 2024 and will not start to recover until 2025, Lloyds Banking Group has forecast. The lender, which owns Halifax and is Britain’s largest mortgage provider, said that by the end of 2023 house prices would have fallen 5% over the course of the year…
Promoting your small fashion business requires a strategic approach. Among the plethora of social media platforms available, Pinterest stands out as a perfect choice. With its unique features and user base, Pinterest offers exceptional opportunities for small fashion businesses to showcase their products, gain exposure, and ultimately boost their sales. Understanding Pinterest for Small Fashion…
