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SWOT Analysis for Small Businesses

In today’s fiercely competitive business landscape, small businesses in the United Kingdom face numerous challenges and opportunities. To navigate this complex environment successfully, it’s crucial for small business owners to conduct a SWOT analysis. This strategic tool helps identify strengths, weaknesses, opportunities, and threats, enabling businesses to make informed decisions and thrive. In this article,…

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Content Marketing for Small Business: What is Content Mapping?

Small businesses are constantly striving to make their mark and stand out amidst the competition. One powerful strategy that has proven to be a game-changer in the world of digital marketing is Content Marketing. And within the realm of Content Marketing, there’s a valuable technique that often goes overlooked by small businesses – Content Mapping….

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How to Use Loss Aversion Psychology to Boost Conversion

In the realm of marketing and business, understanding human psychology can be a powerful tool. One psychological principle that can significantly impact consumer behaviour is known as loss aversion. Loss aversion psychology revolves around the idea that people tend to strongly prefer avoiding losses over acquiring gains. In this article, we will delve into the…

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Closer collaboration key to future UK-India trade, says Maharashtra Cabinet Minister

Closer collaboration around skills, emerging technology and industry should play a key role in future trade agreements between the UK and India, according to Uday Samant, Minister of Industries of Maharashtra, India. Speaking at the Investor summit in central London yesterday, Mr Samat addressed business leaders, outlining his vision about how Maharashtra plans to encourage…

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IWG adds over 600 new partnership locations as property owners look to capitalise on rapidly growing demand for hybrid working solutions

IWG, the world’s leading provider of hybrid work solutions, has announced that is has added 612 new locations since January 2023. An overwhelming 95% of these new locations are being delivered via managed partnership agreements, delivering on IWG’s capital light strategy. The rapid growth in new locations is being driven by property owners and partners…

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BBC blocks ChatGPT from accessing and using its content

The BBC has blocked the artificial intelligence software behind ChatGPT from accessing or using its content amid copyright and privacy concerns, after concluding that it was “not in the public interest”. The move brings the BBC in line with other content providers, including Reuters and Getty Images, which are trying to prevent AI from misusing…

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