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Collaborative Marketing: Building Strategic Alliances for Growth in the UK Small Business Sector

Small businesses in the UK are constantly seeking innovative strategies to stand out and drive growth. One powerful approach that has gained significant traction is collaborative marketing. By forming strategic alliances with like-minded businesses, small enterprises can leverage each other’s resources, expertise, and customer base to achieve mutually beneficial outcomes. In this article, we will…

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Sustainability as a Competitive Advantage: Implementing Green Practices in UK Small Businesses

Sustainability has become more than just a buzzword. It is a key driver of success and a competitive advantage for businesses across various industries. This article explores the importance of implementing green practices in UK small businesses, highlighting how sustainability can contribute to long-term growth, customer loyalty, and cost savings. Understanding Sustainability and Green Practices…

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The Rise of Micro-Influencers: Leveraging Local Influencers to Boost Brand Awareness for UK Small Businesses

Businesses are constantly seeking innovative ways to enhance their brand awareness and reach their target audience effectively. One emerging trend that has gained significant attention is the rise of micro-influencers. These individuals, with a smaller but highly engaged following, have proven to be powerful brand advocates, particularly for UK small businesses. By leveraging the influence…

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How Small Businesses in the UK Can Use TikTok to Market Their Business

In today’s digital age, social media platforms have become an integral part of marketing strategies for businesses of all sizes. One platform that has gained significant popularity is TikTok. Initially known for its entertaining and creative short-form videos, TikTok has now evolved into a powerful marketing tool. This article will explore how small businesses in…

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Lancaster researchers awarded £1.8million to help accelerate technology adoption in law and accountancy firms

Academics from Lancaster University Management School (LUMS) have been awarded a £1.8million grant to accelerate the take up of digital technology amongst UK law and accountancy firms. The major research project, funded by the Economic and Social Research Council (ESRC) and Innovate UK, will be known as Technology in Professional Services (TiPS). It will build…

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4 ways to grow your business in a downturn

It’s possible that the UK economy is about to go into freefall. Inflation remains persistently high, and growth remains sluggishly low. In this article, we look at four ways to buck the trend from leveraging thought leadership PR to buying a competitor. These four tips will ensure that you continue to grow in a down…

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Effective Retail Visual Merchandising: Strategies to Drive Sales in Small Businesses UK

In the highly competitive retail industry, small businesses in the UK face significant challenges when it comes to attracting and retaining customers. To stand out from the competition and drive sales, it is crucial for these businesses to adopt effective retail visual merchandising strategies. By strategically presenting products and creating visually appealing displays, small businesses…

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The Power of Personal Branding: Establishing Yourself as a Thought Leader in the UK Small Business Community

In today’s competitive business landscape, standing out from the crowd is crucial for success. One powerful strategy that can elevate your professional profile and boost your business prospects is personal branding. By establishing yourself as a thought leader in the UK small business community, you can gain credibility, trust, and recognition. This article will explore…

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Diversity is an afterthought in financial services sector

70 per cent of staff believe that diversity, equity and inclusion are an afterthought in the financial services industry, according to new research. As a result, two thirds also claimed that financial services institutions currently don’t do enough with their diversity policies. The findings were revealed by a poll of decision makers at UK financial…

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