WeWork raises ‘substantial doubt’ over future

Shares in WeWork, the global office space-sharing company, have plunged after it raised “substantial doubt” about its future. The company’s shares fell by close to 24% in extended trading in New York. The firm said that it needed to raise additional capital to keep it afloat over the next 12 months. WeWork, which is backed…

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Brands Spent a Whopping $90B on Influencer Ads in Five Years

Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping…

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Exploring Creative Financing Options for Innovative UK Small Businesses

In the dynamic and ever-evolving landscape of the United Kingdom’s small businesses, innovation serves as a catalyst for growth and sustainability. However, the path to bringing groundbreaking ideas to life often requires financial support beyond the traditional avenues. This article is a comprehensive guide to navigating unconventional funding sources, shedding light on creative financing options…

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Designing for Accessibility: Inclusive Approaches to Enhance Customer Experience in UK Small Businesses

Creating an inclusive and accessible environment is no longer just a legal obligation, but a strategic advantage. This article delves into the significance of designing for accessibility and explores how UK small businesses can enhance customer experience by adopting inclusive approaches. We’ll discuss the key elements of accessible design, the benefits it brings to both…

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Cytomos secures £4M to advance new approach to cell analysis

Cytomos, an Edinburgh-based life science company that has developed a proprietary new approach to analysing cells, has secured £4 million to scale up market-testing of its technology platform Cytomos Dielectric Spectroscopy (CDS). The investment round was led by existing investors Archangels with participation from Old College Capital, Scottish Enterprise and new investor British Business Bank. Cytomos has…

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Free Trial Users Not Converting? Here is How to Get Them To and Maximise Conversion

Getting free trial users to convert into paying customers is a common challenge faced by businesses across various industries. While offering free trials can attract potential customers, converting them into loyal subscribers requires a strategic approach. In this article, we will explore effective strategies to boost the conversion rate of free trial users and turn…

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Future-Proof Your Small Business in the UK – Why IT Security Matters

Small businesses are increasingly reliant on technology to streamline operations, connect with customers, and stay competitive. However, these technological advancements also expose businesses to various cyber threats. Therefore, it is crucial for small business owners to understand the significance of IT security and take proactive measures to future-proof their enterprises against potential cyber risks. In…

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