In today’s fast-paced digital marketing landscape, small businesses are constantly seeking effective ways to connect with their audience. It might come as a surprise, but direct mail marketing is making a remarkable comeback. In fact, according to recent statistics, direct mail campaigns have seen a 12% increase in response rates over the last year. This…
The 12 days of Christmas have stretched to more like 45, according to research into the nation’s changing festive habits that also suggests outdoor lights are becoming the norm while – for a third of homes – one tree is no longer enough. Unlike the Christmas carol, which describes 12 days of festivities, a fifth…
Starting a new product development journey can be both exciting and challenging, especially for small businesses. Product prototyping is a crucial phase in this process that can significantly impact the success of your venture. In this article, we will guide you through the key steps and considerations when embarking on product prototyping for your small…
Did you know that while 5% of adults have ADHD, 29% of entrepreneurs do? Bill Gates and Richard Branson are just two successful businesspeople who have been open about their diagnoses. Undoubtedly, entrepreneurs with ADHD possess a unique blend of creativity, resilience, and adaptability that can serve as powerful drivers of success. But it’s essential…
