In today’s highly competitive business world, pricing plays a crucial role in determining the success of a company. One pricing strategy that has gained significant popularity is skimming pricing. Skimming pricing involves setting an initial high price for a product or service and gradually reducing it over time. In this article, we will explore the…
In the highly competitive landscape of small businesses in the United Kingdom (UK), implementing effective pricing strategies is essential for boosting profitability and ensuring customer satisfaction. Pricing plays a vital role in the success of any business, and small businesses are no exception. In this article, we will explore various pricing strategies that small businesses…
Artificial Intelligence (AI) has brought about a revolution in various sectors, and marketing is no exception. Companies of all sizes are now leveraging AI marketing tools to enhance their brand promotion and business growth. Whether you are an individual or an organization, incorporating these tools into your business plan is crucial as they have the…
German-owned discount supermarket Lidl can have an injunction to stop rival Tesco copying its logo, London’s High Court has ruled, despite hearing it will cost Tesco nearly £8m pounds to remove them all. Britain’s biggest retailer Tesco in April lost a trademark lawsuit brought by Lidl after Tesco adopted a yellow circle against a blue…
A water company boss has blamed people working from home for a new hosepipe ban. South East Water will impose the first hosepipe ban of the summer from Monday, affecting more than two million homes and businesses across Kent and Sussex. Its chief executive, David Hinton, said in a letter to customers that post-pandemic working…
HMRC figures out today show the tax authority believes small businesses are now responsible for 56% of the UK’s ‘tax gap’ – a total of £20.2bn in a single year*, says multinational law firm Pinsent Masons. This figure has now risen for four consecutive years. Small businesses were only believed to be responsible for 40%…
The economy is at a greater risk of falling into a recession in the year ahead as investors expect interest rates to rise to the highest level since 2000 in an effort to quell inflation. The Bank of England sprang a surprise with a bumper half-point interest rate rise, with financial markets expecting at least…
More than 50 per cent of people believe that the UK was wrong to leave the EU seven years on from the referendum, according to a new poll. Based on a survey of 1,525 adults and carried out at the start of June, the poll found that 34 per cent still believe that Brexit was…
The UK’s largest dairy cooperative has said there could be further increases in the price of milk and other dairy products if the government does not urgently tackle labour shortages in farming. The lack of workers is fuelling food price inflation, Arla said, warning that without action this could also lead to a crisis in…
Oliva, a healthtech platform offering specialist, on-demand mental health and wellbeing support to employees, has today announced a €5 million fundraise in a round led by Molten Ventures and joined by existing investors Stride VC and new backers Alumni Ventures. Angels including Kieran Flanagan, CMO at Zapier, also participated. The raise follows a year where…
Sam Wood, a final year student studying Film Production at the University of Salford and entrepreneur, has launched Salford Media Works, an all-inclusive creative content agency expected to disrupt the media and marketing sector, thanks to the support of Launch@ Salford. Launch, Salford Business School’s purpose-built incubation space, is designed to support Salford students and…
In the world of entrepreneurship, startups often face the challenge of obtaining the necessary funds to turn their innovative ideas into reality. This is where angel investment comes into play. Angel investors are individuals or groups who provide financial support to early-stage companies in exchange for equity. Their involvement not only helps startups overcome financial…
Discover the upcoming Big Switch Off of the Public Switched Telephone Network (PSTN) and its implications for small businesses. Learn how to smoothly transition to modern communication systems like VoIP and take advantage of its benefits. Follow our expert advice and get ready for the change. In just 18 months, the Public Switched Telephone Network…
The technology sector in the United Kingdom has witnessed remarkable growth over the years, contributing significantly to the country’s economy. To sustain this growth and foster innovation, adequate funding and financial support are essential. In this article, we will explore the various funding opportunities available in the UK’s tech sector, backed by relevant statistics, and…
The British Business Awards 2022, an extravagant event, saw an impressive turnout of over 200 attendees. The host for the evening was none other than Caprice Bourret, a supermodel who has successfully ventured into the world of business. The event took place at the prestigious King’s Place venue in London. This year’s awards received an…
